- Mobile marketing is growing at a rapid rate,
- All new mobile phones now come with internet browsing as standard,
- Apple and Google and investing millions in new mobile devices
- Despite the fact that we have just come out of a recession mobile marketing budgets are increasing!
- This is where the next generation of marketing is heading and being one of the first in your market or local area to create a mobile marketing campaign will give you a massive advantage.
- Establish yourself as a mobile marketing expert in your area and you will reap the rewards when your local companies come knocking!
Just take a look at these crazy statistics…
- 38.5% of mobile users in Europe browsed the internet, accessed applications or downloaded content from their mobiles,
- 21.3% of US mobile users and 14.3% of Europeans accessed a social network or blog from their mobiles,
- In May 2010 90.4% of British mobile subscribers used their phones to send a text message.
- 11.5% of UK shoppers are using their mobiles to research before shopping and 38% to research while they‘re actually out shopping.
The Different Types of Mobile Marketing…
- Text Messaging & SMS Ads – It is the most common use of mobile devices and a great place to start mobile marketing
- The Mobile Search & Search Ads – Putting your website in front of customers using search engines such as Google, Yahoo and Bing. Your website needs to be ready for mobile search! Don’t forget paid advertising on the mobile network!
- Mobile Advertising & Web Display Ads – Placing your adverts either text or banner graphics on other peoples websites for brand awareness and to direct traffic back to your website
- Mobile Apps Marketing – Making money from advertising by creating an developing free applications for devices such as the Iphone and Ipad.
- Social Networking – If you target market is young then you should be using Social media as part of your mobile marketing campaign especially as 80% of young adults are actively using social media.
- Bluetooth Marketing (also known as Proximity marketing) This involves marketing to people that are located within a specific area by sending them a text or multimedia message.
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